Hi, I’m Katie Tierney.
I’m a content strategy consultant and freelance content creator for B2B SaaS companies.
As a freelance content creator and strategist, I help B2B SaaS marketers tell stories, create connections, drive demand, and build high-growth brands—all with human, strategic, customer-centric content.
I’ve told the stories of brands like
Create more high-performing content
You need content. Good content. But you don’t have enough time or talent in-house to create it. I’ve been there.
It’s hard to create enough quality content—the kind that gets you the website traffic, signups, and demos you need to hit your goals and drive sales.
Having an experienced content strategist and freelance content creator who you can turn to is invaluable. Someone who knows it takes strategy and skill to create content that gets results.
20 years of content creator
skills you can count on
I’m a former content marketing director who’s worked for some of the world’s most recognized, respected, and fast-growing companies—notably Virgin and Klaviyo (KVYO).
I built my career as a writer and content strategist at B2B SaaS companies, working in industries like ecommerce, MarTech, and HR tech.
Not only have I created content, but I’ve also developed data-driven content strategies, built teams, and helped surpass awareness and sales goals.
Tierney Marketing is the culmination of that career. Now, as a content strategy consultant and a freelance content creator, I help you grow your business, too.
Where you’ve seen my work
“Katie is one of the most skilled writers, editors, and content professionals I’ve worked with in my career. Her attention to detail is impeccable, and she brings the utmost care and high standards of quality to every project she works on. Not only that, but it’s a joy to work with her—Katie is an excellent communicator and all-around exceptional collaborator. She comes to every assignment informed and prepared, but also knows how to bring her unique personality and make every piece approachable and interesting. Any business or individual would be lucky to have the opportunity to work with her.”
– Alex McPeak, content strategist, Klaviyo
“Katie is a delight to work with. She understands how to use content to deliver real business value, and communicates that strategy to everyone she works with. She’s able to strike the balance between professional and warm, results-driven and creative. Katie brings incredible experience using content to solve business problems, and she would be a major asset to any content team!”
– Lee Price, founder, Viewfinder Partners
“Katie is a strategic powerhouse uncommonly skilled at identifying gaps, understanding complicated subjects, and developing permanent frameworks for success. She built a content infrastructure that continues to deliver incredible results years later. Under her guidance, search traffic doubled, and our rankings for important keywords increased nearly tenfold. Katie brings an unmatched editor’s eye and a dedication to producing quality content that speaks to audience needs. She’s also an absolute pleasure to work with: friendly, intelligent, patient, and motivated. I couldn’t recommend her services enough!”
– Bob McHugh, senior manager, global content and research, Bullhorn
“Katie’s an incredible content strategist, writer, and project manager. Anytime I’ve worked with Katie, the strategic goals, desired deliverables, and project timelines have been crystal clear. Katie always shows a deep understanding and empathy for the intended audience she produces content for. This translates to content with above benchmark engagement because it solves a true need for the end consumer, the ultimate goal of any content program.”
– Leslie Wong, head of ecosystem marketing, Klaviyo
“It’s easy to find someone who will produce content for you. It’s difficult to find someone who can understand your business challenges and goals, and deliver a strategy and content tailored to meet those challenges. Katie is that person. If you’re looking to hire her as your freelance writer and content strategist, expect to be challenged by strong guiding questions. She’ll want to know what you’re truly trying to impact strategically with her efforts and, as a result, she’ll tailor the output to deliver work that delivers results.”
– Joe McCarthy, community director, Klaviyo
“Katie is one of the best writers and content strategists I’ve had the pleasure of working with during my career. She’s extremely talented at turning technical concepts into simple messages, and she’s well-versed in both long- and short-form content. Strategy is at the center of every project she undertakes, enabling her to deliver polished prose and detailed promotion plans that engage and convert readers. Katie’s creativity, passion, and thoughtfulness shine in any piece of content she develops.”
– Steve Vittorioso, communications director, ZoomInfo