Get clear on what your buyers need from you, and turn it into marketing that moves them toward a decision.
Make it easier for the right buyers to find, trust, and choose you.
strategy first, always
Before I hopped off the corporate ladder to start my own small business, I spent 20+ years working for companies like Virgin, Klaviyo, and Disney. That's where I learned all about what it takes to build trust and connect with customers.
Through lots of experiments (and plenty of hits and misses), I learned that best marketing starts by understanding your customers so deeply, you know exactly what they need to hear, at any time, so that choosing you is a no-brainer.
Lifelong story lover and your new partner in cri... content.
Meet Katie
That's exactly what we help you do.
Stories we’ve shaped
our SERVICES
Get senior hands-on help creating full-funnel content campaigns, growth-driving content, or mentoring your marketers to think, create, and lead more strategically.
Build the workflows, tools, and plans your team needs to create, distribute, and measure content and campaigns consistently, without everything running through you.
Figure out what to say, who needs to hear it, why it matters, and when they need to hear it. Then, build the plan your team needs to put it into action.
Most clients
start here
Community Marketing Director, Klaviyo
Joe McCarthy
Expect to be challenged by strong guiding questions. She'll want to know what you're trying to impact strategically with her efforts and she'll tailor the output to deliver work that gets results.
“It’s difficult to find someone who can understand your business challenges & deliver a strategy tailored to your goals. Katie is that person.”
Director of Marketing, Tapcart
Riley Lico
They've become more confident at managing up, more strategic in their thinking, and more results-driven in every campaign. Their storytelling has improved, and the content they produce is more compelling and aligned with our business goals.
“Since working with Tierney Marketing, our content team has completely leveled up.”
Founder, Viewfinder Partners
Lee Price
She communicates that strategy to everyone she works with and strikes the balance between professional and warm, results-driven and creative.
“Katie understands how to use content to deliver real business value.”
Progress beats perfection any day. No matter what we work on together, we'll help you keep learning, growing, and building real momentum you can carry forward. Staying stuck has never been our style.
When in doubt, keep moving. Always.
We're not handing you a framework meant for a team twice your size or a budget you don't have. We figure out what you need to do to move in the right direction, build around what you can actually take on, and skip whatever won't get you where you want to go.
Built for your business, not someone else’s.
We’ve navigated the politics, proven the ROI, and survived the unrelenting pressure of tight timelines and shifting priorities. We've also built our own small expertise-based business, too. Your strategy and work come straight from someone who's done this work in-house, and for herself, when the stakes were high and the heat was on (and lived to tell the tale).
We get it... like, really get it.
The good stuff, occasionally
Get useful insights, stories, examples, and hard-won lessons about marketing, growing a business, and getting the work done.
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