Explore our Services
Starts at $7,500
We’ll turn your marketing strategy and quarterly business priorities into a clear, prioritized 90-day content plan that shows you exactly what deserves your team’s time and why. You’ll get a clear roadmap for the quarter, the direction your team needs to execute the highest-priority work, and a repeatable framework to keep planning with confidence.
Turn top-level priorities into a quarter of clear direction
The 90-Day Content Plan
Services / Content Systems / The 90-Day Content Plan
You’re ready to trade competing priorities for a clear plan your team can actually execute.
You have too many priorities and no clear way to decide what needs to happen now and what can wait.
You can’t shake the feeling that what your team is creating isn’t the work that matters most right now.
You have a marketing strategy, but your content or campaigns still feel random or reactionary to whatever seems most urgent in the moment.
The 90-Day Content Plan might be for you if…
We’ll walk your team through the complete plan so everyone knows what’s happening and why, then stay close for two weeks as you start putting it into action.
Team Walkthrough & Support
Get the same framework we use to weigh priorities, buyer needs, performance, and capacity so your team can make self-sufficient planning decisions quarter after quarter.
Reuseable Planning Framework
Know what to watch as the quarter unfolds, what success looks like, and when the signals tell you to keep going, adjust, or change course.
Measurement & Optimization Framework
For your highest-priority content, we’ll map the objective, audience, message, format, channel, and job it needs to do so your team has the direction to execute it well.
Strategic Briefs for Priority Work
Get a clear plan for what to create, update, or reuse over the next 90 days, what happens first, and how each priority supports your buyers and marketing goals.
Prioritized 90-Day Content Plan
We’ll look at your marketing strategy, quarterly priorities, what’s already in motion, what’s working, and what your team can realistically take on so the plan reflects the real quarter ahead.
Strategy, Priorities & Capacity Review
What’s Included
How We’ll Build Your 90-Day Content Plan
Complete our onboarding guide and join a kickoff call to walk through your quarterly priority, existing strategy, what we’ll need from you, and how the sprint will run.
Onboarding & Discovery
We’ll review your strategy, performance, existing work, and team capacity to figure out what deserves your team’s attention this quarter and what can wait.
Review & Prioritize
We’ll build your prioritized 90-day content plan, strategic briefs, measurement framework, and reusable planning framework. You’ll review as we go so we can refine the plan together.
Plan Development
Get your complete plan and frameworks, a team walkthrough, and 2 weeks of support as you start putting your quarterly plan into action.
Activation & Handoff
What they’re saying
Bayley Markopoulos, Senior Email Marketing Manager, Klaviyo
She thinks strategically about overarching content themes and how they support business initiatives, and gets into the nitty-gritty of the work. It's incredibly easy to work with her. She takes feedback well and can easily pivot when needed.
“Katie helped grow our content program tremendously in such a short period of time.”
Jon Palmer, Senior Product Marketing Manager, Klaviyo
She oversaw strategies to create engaging content on tight timelines that not only added value to readers but also drove key business metrics, including qualified leads. She's open to new ideas and can also help guide a stakeholder's strategy to ensure the content achieves your desired results.
“Katie goes above and beyond to ensure she has an understanding of your entire business.”
Alex Rosas-Maxemin, Content Marketing Manager, Tapcart
Her strategic guidance helped us build a clear roadmap, refine our vision, and improve performance. She provided practical, scalable frameworks that transformed our approach and made me a more confident and capable content marketer.
“Katie’s ability to cut through the noise and deliver high-impact solutions is invaluable.”
The good stuff, occasionally
Get useful insights, examples, and hard-won lessons about marketing, content, growing a business, and getting the work done.
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