Frequently Asked Questions

The Sounding Board helps you think through key decisions, get answers to burning questions, and offers guidance when you need it without a full engagement. Book a call. 

And The Strategist's Skills Lab offers personalized mentorship for marketers who need specialized support in developing their skills, or their team's capabilities to think and contribute more strategically.

What if I’m not ready for a full service yet, but I still need guidance?

If what you need is a little different than what we offer, we can explore it together. If it’s something we can genuinely deliver well, we’ll design a custom package or fractional engagement that fits.

What if I need something more custom than your services?

Sure! SaaS/B2B clients can start with a sprint, like The Brand Messaging Playbook or The 90-Day Content Plan, to build clarity and momentum before expanding into a full engagement. We'll help you find the right fit.

Can I start smaller and expand later?

Not necessarily. If your messaging, POV, and story are in good shape, SaaS/B2B clients can jump into Content Systems or Content Support services. If things feel muddy, scattered, or like you're trying to be everything to everyone, Strategy is probably where you should start. We’ll figure this out together during our call so you can start with what you need.

Do I need to start with a marketing Strategy service?

Most SaaS/B2B clients who need clarity (sharper messaging, a stronger narrative, or a more focused direction) start with The Content Strategy Lab. 

Running a small service-based business? Start with The Website Copy Shop or The Email Copy Shop, depending on where you need help.

If you’re unsure, that’s exactly what our initial call is for. We’ll help you figure out where to start so you’ll get the most value from your service.

Which service should I start with?

Yes. Your payment schedule is outlined clearly in your proposal so you always know what's coming next. If you're a small business and need to break your investment into smaller installments, we're happy to explore payment options. As long as your deposit is paid when you book and the final payment is made before your project production window begins, we can design a plan that works for you.

Do you offer payment plans?

Your deposit reserves your spot on our schedule and is non-refundable. The remaining payments follow a clear timeline based on the service you select, and everything's laid out clearly in your proposal, so there are no surprises. We accept ACH bank transfers and all major credit cards.

What’s your payment policy?

Fill out the inquiry form, and we’ll reach out within a day or two to book a call. After that call, if it looks like we’re the right fit, we’ll send a proposal with our recommended starting point and a few options.

Once you choose your package, sign the agreement, and pay your deposit, your project is officially on our schedule. You’ll then get a Welcome Guide with everything you need to know: what to prep, how to book your project sprint, and what happens next.

How do I book your services?

It happens. We build in flexibility where we can, and if something big changes, we'll figure out how to adjust together.

What if priorities shift mid-project?

Of course, and this is important to us. Every service includes clear next steps, and we offer additional services beyond what’s already included if you need more bespoke support. You won't end up with a beautiful strategy and no idea what to do with it. 

Will you help us implement what you create?

Your involvement matters, but we’re not taking over your calendar. You’ll join a focused kickoff, weigh in at key points, connect us with subject-matter experts if necessary, and provide feedback during review cycles. We handle the heavy lifting so you can stay involved without being overwhelmed.

How much time will this take from our team?

Your Welcome Guide covers everything you’ll need to prep before we begin. Most of it is context you already have. We’ve just organized it so you can share it easily. Our goal is to get the basic fact-finding covered early so we can start the deeper work right away.

What do I need to have ready before we get started?

That’s incredibly common. Most content problems start upstream (your story, priorities, or systems), not with the content itself.

We start by figuring out exactly what your content needs to do for your business, then design the strategy and systems to support that so your content does its job. When those elements work together, content shifts from guesswork to a real growth lever.

What if we’ve tried content before and it didn’t work?

Definitely! A clear, grounded strategy works at any stage. We'll help you stop second-guessing and show you how to make better decisions with the resources you have. If you run a small service-based business, our Small Business Services were made for you.

Can you work with solo founders, early-stage, or lean teams?

SaaS and B2B marketing teams, plus small business owners, who know their marketing, content, and copy matter to grow their business and are ready to get serious about making it work. You don't need everything figured out, but you do need to be committed to it and working alongside us.

Who’s the best fit for your services?

Naturally! Your onboarding guide and kickoff call dig into how you talk about your work, and we'll study what you've already written. You'll also review your messaging before we write a single page, which means no "wait, that doesn't say what I want it to say" moments at the end. You can rest assured, we know how to find your voice. We've spent 25 years writing on behalf of brands big and small, and individuals alike, which means you're in good, experienced hands.

Will my copy sound like me?

Ideally, copy comes alongside design. When your messaging and copy are set, your designer can build around what your clients need to see instead of filling in placeholder text and hoping for the best.

SHOULD I HIRE A DESIGNER BEFORE OR AFTER THE COPY?

We write them, and we work directly with your designer so the words and the design come together the way they should. We've collaborated closely with design teams over the last 25 years so we have a keen eye for the principles, if we do say so ourselves. Still looking for a designer? We can talk through what to look for so you find the right fit.

DO YOU ALSO DESIGN WEBSITES, OR JUST WRITE THEM?

What if I don't love the copy?

That's exactly why we have messaging reviews and revision rounds! We want you to love how your message and copy come together, so we build in check-ins throughout the process to make sure the work never drifts too far in the wrong direction. You'll weigh in on the message strategy and voice guidelines before we write a single word, then share feedback on the copy. Your project includes revision rounds to fine-tune it together, and you can always add more on if you need to. 

What if I need more pages or emails written for me? 

You can add more pages or emails to your project. We'll talk through what you need on our first call and give you the options to add them on to your project now or later.

Will you set up my emails for me in my email platform?

We don't currently offer full-service email management, but we're open to requests for new services. The Email Copy Shop covers your strategy and copy. You'll get every email written and ready to load into whatever platform you use, along with cadence and send logic for whoever sets it up.

HOW FAR IN ADVANCE SHOULD I BOOK YOUR SERVICES?

As soon as you know you need them! We take on a limited number of projects at a time so you get the quality of work and level of service you deserve. Booking your project reserves time on our calendar, and we'll then schedule your target start date based on our availability. You can choose a later start date if that works best for you.