Explore our Services
Starts at $13,500
We’ll take the business goal you need marketing to support and build a strategic campaign around it, owning everything from the idea and story to the cornerstone content, supporting assets, and activation plan. You’ll get one connected campaign designed to reach the right buyers and give them a real reason to act.
CREATE A CAMPAIGN Your BUYERS CAN’T IGNORE
The Content Campaign
Services / Content Support / The Content Campaign
You’re ready to put a focused campaign behind a business goal and give it a much stronger chance to break through and build demand.
You have a launch or initiative with too much riding on it for the marketing to feel thin or thrown together.
You’ve got a strong idea, research, or point of view that should be reaching more of the right buyers.
You need to create more demand around something the business is betting on.
The Content Campaign might be for you if…
We’ll map how to put the campaign into market: launch sequence, channels, promotion, team readiness, and how each piece works together.
Activation Plan
We’ll show you what to measure, what success should look like, and what to adjust once the campaign is live based on what the results are telling you.
Measurement Guidance
We’ll create the supporting assets needed to carry the campaign across channels, from email and social to sales enablement and other content that helps extend the main idea.
Supporting Content
We’ll develop the central campaign idea, story, and key messages that give every piece a clear role and keep the whole campaign connected.
Campaign Concept & Messaging
We’ll pull together the buyer, customer, market, and internal insight we need to understand what will make the campaign relevant and worth paying attention to.
Buyer & Customer Insight
We’ll define what the campaign needs to accomplish, who it needs to reach, and what each part needs to do so the whole thing is built around a clear business goal from the start.
Campaign Strategy & Goals
What’s Included
We’ll create the main piece of content the campaign is built around, whether that’s original research, a guide, or another substantial asset worth putting real promotion behind.
Cornerstone Content Asset
We’ll walk your team through the campaign and what happens next, then stay available for 2 weeks after launch to answer questions, review early results with you, and help you make smart adjustments.
Team Review & Support
How We’ll Build Your Campaign
Complete our onboarding guide and join a kickoff call to walk through your business goals, campaign priorities, what we’ll need from you, how we'll work together, and how the project will run from kickoff through launch.
Onboarding & Kickoff
We’ll dig into the research, customer insight, market context, and internal inputs the campaign calls for, then develop the campaign strategy, concept, and messaging.
Discovery & Campaign Strategy
This is where we create the cornerstone content and supporting campaign assets. You’ll review the work as it takes shape so we can refine it together and keep every piece connected to the campaign strategy.
Campaign Creation
You’ll get your activation and measurement plans, a team walkthrough, and post-launch support so your team knows exactly how to put the campaign into market, what to watch, and what to do next.
Activation & Launch Support
What they’re saying
Colin Loughran, Content Director, AfterShip
Her work was always a great match for our target audience and helped enhance our content strategy. She anticipated our needs and applied our standards without us having to say a word.
“We were never left wondering about status or worried about hitting deadlines.”
Steve Vittorioso, Communications Director, ZoomInfo
Strategy is at the center of every project she undertakes. She delivers polished content and detailed promotion plans that engage and convert audiences.
“Creativity, passion, and thoughtfulness shine in any content she creates.”
Leslie Wong, Head of Ecosystem Marketing, Klaviyo
The strategic goals, deliverables, and timelines were always crystal clear. Katie always shows a deep understanding and empathy for the intended audience, which translates to above-benchmark engagement.
“The content solved a true need for our audience.”
The good stuff, occasionally
Get useful insights, examples, and hard-won lessons about marketing, content, growing a business, and getting the work done.
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