Explore our Services
Starts at $10,000
You know your business, your buyers, and what makes your product or service valuable. We’ll help you find the strongest way to make your case to the market, then turn it into clear, differentiated messaging your Marketing and Sales teams can put to work.
Make it clear to buyers why you’re worth choosing
The Brand Messaging Playbook
Services / Marketing Strategy / The Brand Messaging Playbook
You’re ready to stop wrestling with how you explain what you do and finally have messaging that clicks.
You know what makes you different, but buyers still aren’t seeing why you’re the best choice.
Your business has evolved, but the way you talk about it hasn’t, and the old story no longer fits.
Your website says one thing, Sales says another, and you’re not sure what’s really resonating with your buyers.
The Brand Messaging Playbook might be for you if...
You’ll get ready-to-use language and examples for the places your message actually has to work, so Marketing and Sales can move faster and say the same things without starting from scratch.
Messaging In Action
We’ll adapt the core story for the priority buyers or use cases in scope so each one sees why your offer matters to them without your team reinventing the core message every time.
Audience-Specific Messaging
We’ll make the reasons to choose you clear and credible so buyers can see what sets you apart and believe the case you’re making.
Differentiaton & Proof
We’ll build the story you take to market so you know exactly what to lead with, what buyers need to understand, and how to make your value easy to grasp.
Core Messaging
We’ll sharpen how you position what you offer so buyers quickly understand where you fit, why you’re relevant, and why you belong on their short (and preferred) list.
Positioning
We’ll distill the problems, priorities, and outcomes your buyers care about most so your messaging can speak to what actually gets their attention, earns their trust, and moves them toward a decision.
Buyer Priorities
What’s Included
How We’ll Develop Your Messaging
Complete our onboarding guide and join a kickoff call to walk through your goals, what we’ll need from you, how we'll work together, and how the project will run from kickoff through handoff.
Onboarding & Kickoff
We’ll dig into what you already know about your buyers, market, customers, and current messaging to understand what’s working, what isn’t, and where the biggest opportunities are.
Review & Research
This is where we turn what we’ve learned into your Brand Messaging Playbook. You’ll review the work as it takes shape so we can refine it together and make sure it fits your business, buyers, and team.
Create & Refine
Get everything you need to put your messaging to work: your complete Playbook, a team walkthrough, and 2 weeks of support as you get started.
Handoff & Support
What they’re saying
Steve Vittorioso, Communications Director, ZoomInfo
Strategy is at the center of every project she undertakes, which enables her to deliver polished prose and detailed promotion plans that engage and convert readers. Katie's creativity, passion, and thoughtfulness shine in any content she develops.
“Katie’s extremely talented at turning technical concepts into simple messages.”
Anna Khatutsky, Senior Manager, Events and Industry Partnerships, Bullhorn
We’ve collaborated on numerous projects across several products, regions, and formats. She was always able and willing to advise whenever I needed help with the right wording or phrasing, and she always had a well-designed content plan, which was crucial to me.
“Katie’s an expert in brand voice, tone, and style.”
Aubrey Harper, Content Strategist (EMEA), Klaviyo
Katie's quick to understand what you're trying to convey and is always mindful of how to explain ideas so others can understand. Any content she touches is highly personable, easy to digest, and grounded in a business goal.
“She’s one of the best storytellers I know.”
The good stuff, occasionally
Get useful insights, examples, and hard-won lessons about marketing, content, growing a business, and getting the work done.
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