Explore our Services
Starts at $5,000
The Strategist’s Skills Lab gives them focused 1:1 coaching and specialized mentorship in marketing and content strategy, grounded in the work they’re already responsible for.
They build stronger judgment and take on more ownership, while you strengthen your team’s strategic capability without adding headcount.
Your business needs more from your marketers than strong execution
The Strategist’s Skills Lab
Services / Content Support / The Strategist's Skills Lab
You want to build more strategic capability into the team you already have before solving the gap with another hire.
You know where a marketer needs to get stronger, and deeper coaching in marketing and content strategy would help them get there.
Someone on your team is taking on bigger responsibilities, and you want to help them grow into them successfully.
Your marketers are strong executors, but you need them making more of the strategic decisions behind the work.
The Strategist’s Skills Lab might be for you if…
Light async support for quick questions, gut checks, and feedback between sessions.
Between-Session Support
Access to our library of templates and frameworks, including the same tools we use in our marketing and content strategy work.
The Strategist’s Toolkit
Optional monthly check-ins to keep development aligned with the marketer’s role, your priorities, and the areas where you need them to grow.
Manager Alignment Sessions
They can share active work, from campaign plans and briefs to content and reporting, for specific feedback they can put to work right away.
Work Review & Feedback
Dedicated time to work through real challenges, decisions, and projects with coaching tailored to what they need most.
Bi-Weekly 1:1 Mentorship Sessions
We’ll define your marketer’s goals and the areas where they need to grow, then map a focused development plan for our work together.
Personalized Focus Plan
What’s included
Available as a 3- or 6-month mentorship program
How Your Lab Works
Each participant will complete our onboarding guide and join a kickoff call to define their goals, development priorities, and focus for their Lab.
Onboarding & Goal Setting
Before each session, they’ll share what they’re working through so our time stays focused on the skills, decisions, and challenges in front of them.
Mentorship Rhythm
They’ll bring active projects into the Lab for feedback and guidance, putting what they’re learning to work as they go.
Real-World Application
We’ll track progress against their focus areas and adjust as they grow, with optional manager check-ins to keep development connected to the role.
Progress & Growth
What they’re saying
Lex Avila, Content Marketing Manager, Tapcart
That clarity has helped me prioritize tasks, focus on high-impact projects, and manage up more effectively. Katie’s mentorship gave me the tools to distinguish between what could be done and what should be done.
“I used to feel pulled in a million directions. Now I can clearly see how my role connects to broader business goals.”
Alex Rosas-Maxemin, Content Marketing Manager, Tapcart
Katie’s guidance is thoughtful, results-driven, and tailored to what I actually need. She’s helped me evolve as a content marketer and lead with greater clarity and confidence.
“My strategy sessions have been transformative.”
Riley Lico, Director of Marketing, Tapcart
They've become more confident at managing up, more strategic in their thinking, and more results-driven in every campaign. Their storytelling has improved, and the content they produce is more compelling and aligned with our business goals.
“Our content team has completely leveled up.”
The good stuff, occasionally
Get useful insights, examples, and hard-won lessons about marketing, content, growing a business, and getting the work done.
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