Explore our Services

For teams who NEED THEIR NEXT MARKETING MOVE TO HIT THE MARK

Build the right marketing strategy for the business priority in front of you. Get closer to your buyers, sharpen what you say so they hear what they need to hear, and map exactly what you need to do to reach and resonate with them.

MARKETING Strategy Services

More content won’t fix the problem.
The right marketing strategy will.

You know your product or service is great, but if your message is muddy or misaligned with what your buyers need to hear when they need to hear it, your content and marketing campaigns won’t work the way they're supposed to.

Most marketers aren’t short on ideas. They’re short on direction.

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Inquire Now

Investment: Starts at $15,000

  • Strategy for a launch, new market, new buyer, or other major marketing priority
  • Market, competitor, and buyer research
  • Buyer/ICP profiles and buyer journey mapping
  • Positioning and messaging strategy
  • Segment-specific messaging
  • Content audit and opportunity mapping
  • Editorial and full-funnel content strategy
  • Sales enablement strategy
  • Customer proof strategy
  • Activation roadmap and team walkthrough

What your lab could include

Whether you're entering a new market, preparing for a launch, or setting up to support a big business priority, we'll configure your Lab with the components you need to solve the challenge in front of you.

We’ll dig into your goals, buyers, market, messaging, and current plans, then build the strategy you need to support what you’re trying to accomplish.

You’ll leave with clear direction, a practical plan, and confidence about exactly what to do next.

tailor your lab with what you need

The Content Strategy Lab

Our Signature Strategy Service

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Inquire Now

Investment: Starts at $10,000

  • Buyer priorities & positioning
  • Core messaging & value proposition
  • Differentiation & proof
  • Audience-specific messaging
  • Ready-to-use language & examples

What’s Included

For teams that know their market and buyers, but need a sharper, more differentiated story to take to market.

You know what makes your product or service valuable. We’ll help you sharpen how you position it, what you say about it, and how you share what sets you apart, then turn it into a messaging playbook your Marketing and Sales teams can use to make a stronger case at every stage of the buyer's journey.

The Brand Messaging Playbook

GIVE BUYERS A clear REASON TO CHOOSE YOU

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book a SESSION

Investment: Starts at $350

  • 60-min. strategy sessions 
  • Pre-session focus form
  • Post-session summaries with clear recommendations
  • Session recordings to revisit anytime
  • Flexible scheduling as challenges come up

What’s Included

For when you need someone to help you think things through. 

Whether you're pressure-testing a positioning decision, working through a strategy that isn't landing, or want a trusted mentor in your corner, get direct access to a senior marketer whenever you need support.

The Sounding Board

Get Unstuck, Fast

Customer Marketing Director, Momentive

Jen Anderson

“Katie is an exceptionally strong content strategist. She makes smart recommendations on how to use content to solve business problems, and she creates content that's both meaningful to the audience and impactful for the business. Her content strategy recommendations increased social conversations by 85%. I'd collaborate with her again in a heartbeat.”

Founder, Viewfinder Partners

Lee Price

“Katie understands how to use content to deliver real business value, and communicates that strategy to everyone she works with. She strikes the balance between professional and warm, results-driven and creative. Katie brings incredible experience using content to solve business problems, and she would be a major asset for any content team.”

What They’re Saying

Explore systems

Let's build a strategy that will help you reach and resonate with the right buyers. And if you need help putting it into action? We do that, too.

Let’s talk

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the content brief