Explore our Services
Starts at $15,000
We’ll start with your goals and what your buyers need from you, then configure your Lab with the specific pieces you need to connect the two. You’ll leave knowing exactly what your marketing and content need to do to grow your business, where to focus, and what comes next.
Turn "We need to get this right" into "we know exactly what to do."
The Content Strategy Lab
Services / Marketing Strategy / Content Strategy Lab
You’re ready to figure out exactly what your marketing and content need to do to drive growth, and where to focus next.
You’ve got content and campaigns running, but they're not moving buyers closer to a decision.
Your product is solid, but your positioning or messaging isn’t giving buyers a clear reason to trust and choose you.
You’re launching something new or entering a new market, and need the right message to reach the right buyers.
The Content Strategy lab might be for you if...
We’ll map the questions and objections Sales needs to address, then define the messaging, content, and tools your reps need to make the case and keep deals moving.
Sales Enablement Strategy
We’ll identify where your buyers need more evidence, what proof will matter most, and which customer stories, results, and proof points can build trust and make their decision to choose you easier.
Customer Proof Strategy
Your full plan for what content needs to accomplish across the buyer journey, what to create for each audience and channel, how the pieces work together, and what to prioritize first.
Full-Funnel Content Strategy
We’ll assess the content you already have against your goals and your buyer's needs, uncover the biggest gaps and opportunities, and show you what’s worth creating, updating, or leaving alone.
Content Audit & Opportunities
We’ll create the messaging for each priority segment, buyer, or use case so you can speak directly to what matters most to each audience without losing your clear core story.
Segment-Specific Messaging
We’ll create or refine your positioning and messaging so buyers understand what you do, why it matters, what makes you different, and your team knows exactly what to say and why.
Positioning & Messaging
We’ll map who’s involved in the buying decision, the role each buyer or influencer plays, and how the decision unfolds so you know where and how your marketing needs to support it.
Buyer Profiles & Journey Mapping
We’ll dig into your market, competitors, customers, and buyers to understand what matters to them, how they buy, what they compare you against, what they need to hear, and where you can stand out.
Market & Buyer Research
tailor your lab to what you need.
your lab might include a mix of:
How Your Lab Works
Complete our onboarding guide and join a kickoff call to review how your Lab is configured, the strategic work we’ll cover, what we’ll need from you, how we'll work together, and how the project will run from kickoff through handoff.
Onboarding & Kickoff
You’ll complete your strategy workbook, and we’ll dig into the research and inputs your Lab calls for to get the full picture of your business, market, buyers, and the priority we’re solving for.
Discovery & Research
This is where we turn what we’ve learned into the strategy your Lab is built to deliver. You’ll review the work as it takes shape so we can refine it together and make sure it fits your business, buyers, and team.
Create & Refine
Get everything you need to put it all to work: your complete strategy, final deliverables, a team walkthrough, and 4 weeks of support as you get started.
Handoff & Support
What they're saying
Lee Price, Founder, Viewfinder Partners
She communicates that strategy to everyone she works with and strikes the balance between professional and warm, results-driven and creative. Katie brings incredible experience using content to solve business problems.
“Katie understands how to use content to deliver real business value.”
Joe McCarthy, Klaviyo
Community Marketing Director
Expect to be challenged by strong guiding questions. Katie will want to know what you're truly trying to impact strategically and she'll tailor the output to deliver work that delivers results.
“It’s easy to find someone who will produce content for you. It’s difficult to find someone who can understand your business challenges and goals.”
Jen Anderson, Customer Marketing Director, Momentive
Katie makes smart recommendations on how to use content to solve business problems, and she creates content that's both meaningful to the audience and impactful for the business. Her content strategy recommendations increased social conversations by 85%.
“She has deep empathy for an audience’s experience.”
The good stuff, occasionally
Get useful insights, examples, and hard-won lessons about marketing, content, growing a business, and getting the work done.
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