My current featured
work and sincere
testimonials.

In my 20+ years as a content marketer, I’ve written, ghostwritten, edited, directed, and produced all kinds of content for B2B SaaS businesses.
Explore a few examples, plus the results of my work and what people say about working with me.


Articles


FEATURED

Ecommerce AI 101:

How artificial intelligence is reshaping online retail


How to increase ecommerce sales: 13 full-funnel tactics to make more money

35 ecommerce AI use cases to grow your business faster

How to elevate your marketing strategy with TikTok Shop

Attract more Gen Z buyers: 4 TikTok tips for ecommerce brands

Spot the sellers: How to find trending products on TikTok

Abandoned cart email subject lines (27 strategies + examples)

Why segmentation and personalization must be part of your holiday marketing strategy

From web2 to web3: What ecommerce founders need to know

How to communicate with empathy during a crisis

How to handle the global shipping crisis as an ecommerce brand

7 financing options for DTC brands

How to communicate shipping delays and transactional updates to your customers

Why brands can’t pin their hopes on Prime Day

4th of July email + SMS marketing tips to revolutionize your revenue (plus 15 brand examples)

The impact of Brexit on ecommerce businesses: All your FAQs, answered

Email drip campaigns vs. nurture campaigns: What’s the difference?

How Gen Z is driving the future of work, commerce, and living

How to build stakeholder support for public projects: expert strategies unveiled

What happens to recruiters if robots control talent pools in the future?

Why are so many talent pools underutilized and how can recruiters tap into them?

4 ways to overcome talent shortages

8 ways candidates want recruiting agencies to improve their experience

Dig into the data

Content, done well, helps you produce results—the kind you can prove with real, hard data. Here’s how some of my work has performed. 

+34%

One content strategy proved deals in which content was consumed had a 34% higher win rate

+156%

One content strategy increased subscriptions by 156%, average click rates by 200%, and average attributable revenue (MRR) per week by 150% 

+195%

One content strategy increased blog pageviews from organic search by 195% and from email by 180%

10X

Articles took the coveted 1-3 spots on Google SERPs for key search terms, search traffic doubled, and rankings for key terms increased nearly tenfold

+80%

One content strategy increased EMEA site traffic by 80% within 6 months of starting to create regionally-focused content

-34%

One content hub drove 73% more time on site and a 34% lower bounce rate than site average

Want me to create content for your business?