My current featured
work and sincere
testimonials.
Featured work
In my 20+ years as a content marketer, I’ve written, ghostwritten, edited, directed, and produced all kinds of content for B2B SaaS businesses.
Explore a few examples, plus the results of my work and what people say about working with me.
Articles
FEATURED
Ecommerce AI 101:
How artificial intelligence is reshaping online retail
How to increase ecommerce sales: 13 full-funnel tactics to make more money
35 ecommerce AI use cases to grow your business faster
How to elevate your marketing strategy with TikTok Shop
Attract more Gen Z buyers: 4 TikTok tips for ecommerce brands
Spot the sellers: How to find trending products on TikTok
Abandoned cart email subject lines (27 strategies + examples)
Why segmentation and personalization must be part of your holiday marketing strategy
From web2 to web3: What ecommerce founders need to know
How to communicate with empathy during a crisis
How to handle the global shipping crisis as an ecommerce brand
7 financing options for DTC brands
How to communicate shipping delays and transactional updates to your customers
Why brands can’t pin their hopes on Prime Day
4th of July email + SMS marketing tips to revolutionize your revenue (plus 15 brand examples)
The impact of Brexit on ecommerce businesses: All your FAQs, answered
Email drip campaigns vs. nurture campaigns: What’s the difference?
How Gen Z is driving the future of work, commerce, and living
How to build stakeholder support for public projects: expert strategies unveiled
What happens to recruiters if robots control talent pools in the future?
Why are so many talent pools underutilized and how can recruiters tap into them?
4 ways to overcome talent shortages
8 ways candidates want recruiting agencies to improve their experience
Case studies
FEATURED
How Living Proof expanded its DTC business
How Skio helped Heights slash cancellations by 152%
How Skio drove a 400% subscription surge for Gains In Bulk
Custom Ink grows email-attributed web traffic by 60% with Klaviyo
How Catbird re-imagined and humanized the digital shopping experience
Disruptive by design: How D2C Heist Studios owns their growth
How Smart Home Beveiliging’s personalized marketing strategy boosted revenue by 242%
When life hands you lemons: How 5 former Bronto brands found success on Klaviyo
A marketer’s dream: How GhostBed’s SMS strategy produced immediate results
How email marketing became a “lifeline” for Grind’s business
How Case·Mate grew its revenue from email by 50%
Omnisend vs Klaviyo: How one re-stickable photo brand makes 4x more revenue
How Nuun used email marketing automation to grow revenue by 820%
Why Taylor Stitch switched turned to Klaviyo to create a revenue-generating email marketing engine
Guides, ebooks & reports
FEATURED
How to start an ecommerce business:
A 3-phase beginner’s guide
The ecommerce seller’s guide to TikTok fulfillment
Less stalking, more talking: A marketer’s full-funnel guide to navigate data privacy changes
The marketer’s manual to SMS compliance and deliverability
The ecommerce retailer’s guide to driving online sales
The step-by-step guide to say goodbye to spreadsheets
Ecommerce email marketing benchmarks by industry
How to avoid 6 common stakeholder engagement risks
How to advance your stakeholder engagement strategy for real results (13 tips & techniques)
Podcasts, videos & more
FEATURED
And then this happened (season 1)
And then this happened [Klaviyo | season 1 podcast trailer]
Welcome to the Klaviyo community newsletter! [Klaviyo newsletter, welcome email #1]
Ready, set, grow! [Klaviyo newsletter, welcome email #2]
Don’t just play the game, change it for good [Virgin brand campaign | customer testimonial video]
Make healthy changes, do amazing things [Virgin – brand campaign | user motivation video]
Friends and family: Who inspires you? [Virgin – brand campaign | user testimonial video]
Client spotlight: Ochsner Health System [Virgin – brand campaign | customer case study video]
Dig into the data
Content, done well, helps you produce results—the kind you can prove with real, hard data. Here’s how some of my work has performed.
+34%
One content strategy proved deals in which content was consumed had a 34% higher win rate
+156%
One content strategy increased subscriptions by 156%, average click rates by 200%, and average attributable revenue (MRR) per week by 150%
+195%
One content strategy increased blog pageviews from organic search by 195% and from email by 180%
10X
Articles took the coveted 1-3 spots on Google SERPs for key search terms, search traffic doubled, and rankings for key terms increased nearly tenfold
+80%
One content strategy increased EMEA site traffic by 80% within 6 months of starting to create regionally-focused content
-34%
One content hub drove 73% more time on site and a 34% lower bounce rate than site average