That's exactly why Tierney Marketing exists.

After 20 years as an in-house marketer leading content at brands like Virgin and Klaviyo, I know how chaotic and consequential this work can be. I also know what it’s like to crave a real partner who actually gets it. When you’re the one expected to have the answers, having someone you trust in your corner who’s been there before and can work through it with you can make all the difference.

Seasoned strategist, former in-house builder, and your new partner in getting your marketing right.

Meet Katie Tierney

Our Founder

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Maybe your message isn’t giving the right people a clear enough reason to care.

Or you’ve got a launch, campaign, or big priority ahead, and you need to make sure it reaches the right people.

Or maybe you’re putting good work into the world, but something still isn’t resonating with people in the way you need it to.

Whatever you're working through, you know how frustrating it is when the value is there, but your buyers just don't see it yet. That's exactly what we help you change.

That's the hard part

But getting the right people to see it?

You know your stuff.

Let me guess...

Danny Crichton, TechCrunch

“The company’s secret sauce is perhaps obvious: it’s a marketing company that’s pretty damn good at marketing. That’s allowed it to pull in gargantuan numbers of new customers as many retailers and brick-and-mortar businesses fled online in the wake of the COVID-19 pandemic.”

Here's what they said about us

I sharpened my skills at Klaviyo, a marketing powerhouse that Pitchbook dubbed "the most valuable VC-backed marketing tech company in the United States" during my time there.

TechCrunch even raved about what we built, and I was on the team that made it happen.

Great marketing can and should scale.

What Klaviyo Taught Me

Sir Richard Branson's Virgin Group, a brand built on bold ideas and unforgettable customer experiences, taught me how to connect with customers. At Virgin, I learned that great marketing and compelling content aren't just about what you sell. They're about how you make people feel.

Great marketing is all about connection.

What Virgin Taught Me

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But having 17 managers in 20 years meant constantly starting over and building trust while delivering results. I know all too well what it's like to prove the value of marketing while working under impossible pressure.

Through it all, I kept seeing the same thing: the people doing some of the most important work often have the least support.

Then I started my own business and saw the same thing from the other side. It turns out marketing your own expertise is a whole lot harder to get right than marketing someone else's (even when it's literally your job).

That's exactly why I built Tierney Marketing to be the strategic partner I spent years wishing I had, whether you're leading a team or running the whole show.

My career started when content marketing was still figuring itself out. Small teams, high expectations, strategies built on the fly. Senior specialized guidance was rare, so I figured most things out on my own.

I worked my way up from hands-on creator to content director, helping B2B SaaS companies navigate the stressful side of growth. Product launches, acquisitions, IPO prep, pandemic pivots… I've been in the thick of it all.

Along the way, I learned how to connect content to marketing and business strategy, build systems designed to scale, and bring clarity to teams when growth spurts hit hard. I also learned that content isn't just a deliverable. It's infrastructure.

Before Tierney Marketing, I spent 20 years telling stories and building brands.

The Backstory

Marketing a service-based business built on your own expertise is its own kind of tricky (I so get it!).

Working with us, you get access to the caliber of strategic thinking big brands count on, but in a way that's intentionally made to fit your business and your budget.