That's exactly why Tierney Marketing exists.

After 20 years leading content at brands like Virgin and Klaviyo, I know how chaotic and lonely content work can feel. I also know what it's like to crave a real partner who actually gets it. Everything gets easier and more enjoyable when you have the right person in your corner, thinking alongside you.

Seasoned strategist, former in-house builder, and your new partner in getting content right.

Meet Katie Tierney

Our Founder

Maybe you're leading a team, but your brand's message isn't sharp enough to land. Or you've got the expertise, but you struggle to share it without starting from scratch every time. Or maybe you're creating content, but something feels off and you can't pinpoint what isn't working.

Whatever's got you stuck, you need someone who's been in your shoes and knows how to turn the chaos into something that actually works. That's exactly what we do.

That's the hard part

But getting it out there?

You know your stuff.

Let me guess...

“The company’s secret sauce is perhaps obvious: it’s a marketing company that’s pretty damn good at marketing. That’s allowed it to pull in gargantuan numbers of new customers as many retailers and brick-and-mortar businesses fled online in the wake of the COVID-19 pandemic.”

Here's what they said about us

I sharpened my content skills at Klaviyo, a marketing powerhouse that Pitchbook dubbed "the most valuable VC-backed marketing tech company in the United States" during my time there. 

TechCrunch even raved about what we built, and I was part of the team that made it happen.

Great content can and should scale.

What Klaviyo Taught Me

Sir Richard Branson's Virgin Group, a brand built on bold ideas and unforgettable customer experiences, taught me how to connect with customers. At Virgin, I learned that great content isn't just marketing. It's how you make people feel.

Great content is all about connection.

What Virgin Taught Me

Seventeen managers in 20 years meant constantly starting over and building trust while still delivering results. I know all too well what it's like to prove content's value while working under chaotic, impossible pressure. Board updates to justify content's value. CEO keynotes drafted at midnight. You know how it goes.

And through it all, I kept seeing the same thing: the marketers doing some of the most influential work often have the least support.

Tierney Marketing exists to be the strategic content partner you've been missing.

My career started when content marketing was still figuring itself out. Small teams, high expectations, strategies built on the fly. Senior specialized guidance was rare, so I figured most things out on my own.

I worked my way up from hands-on creator to content director, helping B2B SaaS companies navigate the stressful side of growth. Product launches, acquisitions, IPO prep, pandemic pivots… I've been in the thick of it all.

Along the way, I learned how to connect content to business strategy, build systems designed to scale, and bring clarity to teams when growth spurts hit hard. I also learned that content isn't just a deliverable. It's infrastructure.

Before Tierney Marketing, I spent 20 years telling stories and building brands.

The Backstory

The work keeps evolving, and so do I. Fresh tools, tested approaches, all grounded in real experience so you're never getting yesterday's playbook.

Fresh thinking, grounded in experience

2X organic traffic. 10X search rankings. 4X closed deals. I build content programs that earn their keep.

A track record that speaks for itself

You get 20 years of in-house experience and strategic depth without the layers, markups, or hand-offs that come with bigger agencies.

Senior strategy without the agency overhead

Why Clients Trust Us

(Oh hi, Andy Cohen!)

I’m a sucker for nail-biting whodunnits, side-splitting comedies, and unhinged Bravo dramas.

06

(Love a good deep dive)

 I’m forever tumbling down curiosity rabbit holes. 

05

(Namaste.)

Catch me inside a steamy spin class or hot yoga room.

04

(Balance, right?)

I’m equal parts world traveler and sweatpants-Sunday homebody.

03

(Gotta get those live music tix.)

Friends and family think I’m the Ticketmaster-whisperer.

02

(The vibes have to hit right.)

I’m always perfecting a playlist for whatever mood strikes.

01

Fun Stuff

the

And above all else:
Keep Moving.

Spiral < Steady

Substance > Flash

Perfection < Progress

Integrity > Ego

Assumptions < Curiosity

Clarity > Cleverness

What Wins, Every Time

Start the conversation, and let’s see if there’s a fit.

You’ve heard my story. Now I’d love to hear yours.

Think we’d work well together?