Here's what happens when strategy is sharp, systems are solid, and content actually earns its keep.

Proof the right content works

Content Strategy Case Studies & Results

Pageviews

1M

pieces of top media coverage

25

more subscriptions

156%

more attributable weekly revenue

150%

search traffic

2x

increase in key rankings 

10x

more pipeline

164%

more closed-won deals

301%

more organic blog traffic

252%

higher win rate

34%

Alex Rosas-Maxemin, content manager, Tapcart

“Our strategy sessions with Katie have been transformative. Her guidance is thoughtful, results-driven, and tailored to what we actually need. She helped me evolve as a content marketer and lead with greater clarity and confidence.”

Leslie Wong, head of ecosystem marketing, Klaviyo

“Katie’s an incredible content strategist. She showed a deep understanding & empathy for the intended audience, which translated to above-benchmark content engagement because it solved a true need—the ultimate goal of any content program.”

Lee Price, founder, Viewfinder Partners

“Katie is a delight to work with. She understands how to use content to deliver real business value, and communicates that strategy to everyone she works with. She’s able to strike the balance between professional & warm, results-driven & creative.”

Kind Words

increase in weekly attributable MRR

150%

increase in click rates

200%

increase in subscriptions

156%

“Katie is an excellent partner. She's not only able to think strategically about overarching content and how it supports business initiatives, but she also gets into the nitty-gritty of the work.”

Someone who thinks big and gets into the details? That’s rare.

Scaling a Content Program

“Someone who can do both helped grow our content program tremendously in such a short period of time. Katie always came to the table with ideas and helped us execute on them. Most importantly, she's incredibly easy to work with. She takes feedback well and easily pivots when needed.” — Bayley Markopoulos, Senior Email Marketing Manager, Klaviyo


Leadership loves to see results like this

Lex Avila, Content Marketing Manager, Tapcart

“Katie was instrumental in helping me unlock strategies to maximize my time and focus. Her advice on batching content and planning further ahead allowed me to automate key responsibilities and take on new initiatives. She also helped me better quantify the value of my work and communicate its impact to leadership, especially with organic social and paid ads.”

pageviews

1M

pieces of high-value media coverage

25

daily survey responses

14K

Given the severity of the time, the content had to be extra thoughtful. Katie embraced the challenge and delivered a content program packed with educational, actionable insights backed by real-time customer data. It was agile marketing at its finest.” — Mary McCoy, Senior Demand Generation Manager, Klaviyo

The pandemic hit, and ecommerce companies needed answers fast, so content had to be extra thoughtful.

“One of Katie’s most noteworthy accomplishments was leading our effort to support ecommerce businesses through the uncertainty of the pandemic.”

Data created curiosity and credibility

Real-Time Content Response

But the biggest win? Finally feeling confident in your strategy and excited about the content you’re creating.

Sure, the metrics matter.

Alex McPeak, Content Strategist, Klaviyo

“Katie’s one of the most skilled content professionals I've worked with. Her attention to detail is impeccable, and she brings the utmost care and high standards to every project she works on. Katie’s an excellent communicator and an all-around exceptional collaborator.”

Colin Loughran, content director, AfterShip

“Katie’s professional, courteous, and proactive. She has a strong grasp of not just content execution, but strategy, and that sets her apart from many others I’ve worked with. She kept a consistent dialogue open, implemented feedback seamlessly, and made collaboration effortless.”

Riley Lico, Director of Marketing, Tapcart

“Katie’s coaching is structured yet empathetic. She tailors her approach to meet each team member where they are while pushing them to reach their full potential. Her insights have made me a more confident leader, and I now know our content team is set up for success.”

Lizzie Nirenberg, Sr Manager of Ecosystem Marketing, Klaviyo

“It’s so rare to find a content strategist who can so quickly ‘get it’ no matter the subject. During my time working with Katie, she was professional, polished, and punctual. I highly recommend working with her for all of your content needs!”

Let’s Talk

Jon Palmer, Senior Product Marketing Manager, Klaviyo

“She goes above and beyond to understand your entire business, not just the content. Katie oversaw strategies to create engaging content on tight timelines that added value to audiences and successfully drove key business metrics such as qualified leads.”

Steve Vittorioso, Communications Director, ZoomInfo

“Katie’s one of the best content strategists I've had the pleasure of working with during my career. Strategy is at the center of every project she undertakes, enabling her to deliver polished plans that engage and convert audiences.”

See how content can work for your business