Frequently Asked Questions

The Sounding Board helps you think through key decisions, get answers to burning questions, and offers guidance when you need it without a full engagement. 

And The Strategist's Skills Lab offers personalized mentorship for content marketers, marketing leaders, or founders who want specialized support in developing their content skills or their team's capabilities.

What if I’m not ready for a full service yet, but I still need guidance?

If what you need is a little different than what we offer, we can explore it together. If it’s something we can genuinely deliver well, we’ll design a custom package that fits.

What if I need something more custom than your services?

Sure! Start with a sprint, like The Brand Messaging Playbook or The 90-Day Content Plan, to build clarity and momentum before expanding into a full engagement. We'll help you find the right fit.

Can I start smaller and expand later?

Not necessarily. If your messaging, POV, and story are in good shape, you can jump into Content Systems or Content Support services. 
If things feel muddy, scattered, or like you're trying to be everything to everyone, Strategy is probably where you should start. We’ll figure this out together during our call so you can start with what you need.

Do I need to start with a Content Strategy service?

Most clients who need clarity (sharper messaging, a stronger narrative, or a more focused direction) start with The Content Strategy Lab. If your story already feels strong and you need better systems to make content easier to run, The Content OS is usually the right choice.

If you’re unsure, that’s exactly what our initial call is for. We’ll help you figure out where to start so you’ll get the most value from your service.

Which service should I start with?

Yes. Our payment schedule is outlined clearly in your proposal so you always know what’s coming next. If you need to break your investment into smaller installments, we’re happy to explore payment options. As long as your full deposit is paid before reserving your spot and the final payment is made before your service sprint kicks off, we can design a plan that works for you. 

Do you offer payment plans?

Your deposit reserves your spot on our schedule and is non-refundable. The remaining payments follow a clear timeline based on the service you select, and everything's laid out clearly in your proposal, so there are no surprises. We accept ACH bank transfers and all major credit cards.

What’s your payment policy?

Fill out the inquiry form, and we’ll reach out within a day or two to book a call. If it looks like we’re the right fit, we’ll send a proposal with our recommended starting point and a few options.

Once you choose your package, sign the agreement, and pay your deposit, your project is officially on our schedule. You’ll then get a Welcome Guide with everything you need to know—what to prep, how to book your service sprint, and what happens next.

How do I book your services?

It happens. We build in flexibility where we can, and if something big changes, we'll figure out how to adjust together.

What if priorities shift mid-project?

Of course, and this is important to us. Every service includes clear next steps, and we offer additional services beyond what’s already included if you need more bespoke support. You won't end up with a beautiful strategy and no idea what to do with it. 

Will you help us implement what you create?

Your involvement matters, but we’re not taking over your calendar. You’ll join a focused kickoff, weigh in at key points, connect us with subject-matter experts, and provide feedback during review cycles. We handle the heavy lifting so you can stay involved without being overwhelmed.

How much time will this take from our team?

Your Welcome Guide covers everything you’ll need to prep before we begin. Most of it is context you already have. We’ve just organized it so you can share it easily. Our goal is to get the basic fact-finding covered early so we can start the deeper work right away.

What do I need to have ready before we get started?

That’s incredibly common. Most content problems start upstream (your story, priorities, or systems), not with the content itself.

We start by figuring out exactly what your content needs to do for your business, then design the strategy and systems to support that so your content does its job. When those elements work together, content shifts from guesswork to a real growth lever.

What if we’ve tried content before and it didn’t work?

Definitely! A clear, grounded strategy works at any stage. We'll help you stop second-guessing your content and show you how to make better decisions with the resources you have.

Can you work with solo founders, early-stage, or lean teams?

SaaS and service-based marketing leaders, founders, and teams who know content matters to grow their business and are ready to get serious about making it work. You don't need everything figured out, but you do need to be committed to content and working alongside us.

Who’s the best fit for your services?