Explore our Services
Starts at $10,000
We'll start with your goals, pinpoint what your buyers need to hear, and build a content strategy that connects the two. You'll get the clarity, insights, and plan you need to create content that actually moves your business forward.
Turn "what should we create?" into "we know exactly what to do."
The Content Strategy Lab
Services / Content Strategy / Content Strategy Lab
You’re ready for a clear strategy that sets you and your team up to confidently create content that works.
No matter what you create, you can’t shake the feeling that your content’s not connecting to your goals.
You’ve got big ideas, but no clear plan to turn them into content your audience actually needs.
You’re creating content, but not sure it’s landing right or moving your business forward.
The Content Strategy lab might be for you if...
Four weeks of async support as you put your strategy to work, plus a collection of our most essential resources (templates, frameworks, and guides) to keep your team moving.
Ongoing Support & Strategist’s Toolkit
A recorded session to walk you and your team through your tailored strategy and activation plan so everyone knows exactly how to put it to work.
Final Strategy Review Session
A 30-day execution plan with your highest-impact first moves, plus a shareable strategy snapshot to align your internal teams, new hires, and external collaborators.
Activation Roadmap & Alignment Tools
Your full plan to use content across audiences, formats, and channels to connect with your buyers and grow your business, plus metrics to track what's working.
Content Strategy Built for Your Business
Your core narrative, positioning, persona-specific value propositions, key differentiators, and strategic proof points your whole team can use to tell a consistent story.
Complete Brand Messaging Playbook
A collaborative session to pull out what you already know but haven't been able to put into words: your story, your differentiators, your value.
Deep-Dive Messaging Workshop
We'll dig into your competitive landscape, interview your team and customers, and build detailed buyer profiles so you know exactly who you're talking to and what they need to hear.
Market, Competitor & Audience Research
We'll run through your business goals and turn them into a clear strategic foundation that keeps everyone on the same page about your content's strategic job.
Go-to-Market Clarity Session
What’s Included
How We’ll Build Your strategy
Complete our onboarding guide and join a clarity call to align on your goals and our plan to build your strategy.
Onboarding & Kickoff
Through your strategy workbook and live interviews with your team and customers, we'll uncover the insights and competitive context we need to build your strategy.
Discovery & Research
This is where your strategy comes together: messaging, audience insights, and activation plan. You'll review as we go so nothing's a surprise.
Create & Refine
Get everything you need to put it all to work: your complete strategy, your toolkit, a team walkthrough, and 4 weeks of support as you get started.
Handoff & Support
What they're saying
Lee Price, Founder, Viewfinder Partners
She communicates that strategy to everyone she works with and strikes the balance between professional and warm, results-driven and creative. Katie brings incredible experience using content to solve business problems.
“Katie understands how to use content to deliver real business value.”
Joe McCarthy, Klaviyo
Community Marketing Director
Expect to be challenged by strong guiding questions. Katie will want to know what you're truly trying to impact strategically and she'll tailor the output to deliver work that delivers results.
“It’s easy to find someone who will produce content for you. It’s difficult to find someone who can understand your business challenges and goals.”
Jen Anderson, Customer Marketing Director, Momentive
Katie makes smart recommendations on how to use content to solve business problems, and she creates content that's both meaningful to the audience and impactful for the business. Her content strategy recommendations increased social conversations by 85%.
“She has deep empathy for an audience’s experience.”
The good stuff, occasionally
Get insights, examples, and hard-won lessons for marketers and founders who want to keep learning and create better content.
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