Explore our Services
Regularly starts at $2,500
First 5 Founding Clients: $1,750
Somewhere between the occasional promo and the "just checking in!" email you meant to send 3 weeks ago, there's a whole lot of trust you could be building.
We'll figure out exactly what email needs to do for your business, which sequences you need most, and what's worth building first. Then we'll write that first sequence so you stop starting from scratch.
For when your email strategy is a handful of sends and a bunch of good intentions
The Email Copy SHOP
Every email turns into its own little project (usually when you have 100 others at the same time), and you're tired of starting fresh and wondering what to say this time.
You know email could be doing more to nurture, sell, and keep you connected with the right people, but you're not sure where to start or what matters most.
Someone joins your list and then nothing much happens next, even though they were clearly interested enough to give you their email address.
You've built a list of people who are genuinely interested in what you do, but most of the time you're ghosting them.
The Email copy Shop might be for you if...
We'll build one useful A/B test into the sequence, write the alternate version, and show you exactly what we're testing, why it matters, and what to measure once it's live.
A/B Test Strategy
We’ll plan how the sequence unfolds, what needs to happen from one email to the next, and how it should work alongside everything else your audience is already getting from you.
Cadence & Send Logic
We'll write every email in the sequence (subject lines and preview text included), then refine it with you in 1 round so it's ready to load and send.
Copy for Up to 5 Emails
Before we write a word, we'll decide who this sequence is for, what each email needs to do, and what people need to understand and believe along the way.
Priority Sequence Strategy
Welcome series? Nurture? Inquiry follow-up? We’ll figure out which sequences your business actually needs, what each one should do, which one deserves your attention first, and what can wait.
Sequence Priorities
We'll trace how people find you, join your list, hear from you, and eventually become clients so we can spot exactly where email could be pulling a lot more weight.
List, Emails & Journey Review
What’s Included
Need copy for more than 5 emails?
Add them on, now or later.
How We’ll Create your email strategy & copy
Fill out our onboarding guide, share your current emails, automations, and any offers or pages they point to, then hop on a kickoff call where we talk through your business and what you want email to do for it.
Onboarding & Kickoff
We'll dig into everything you've shared and how people currently go from curious to clients, then build your email strategy and plan your first sequence. Before we write a single word, we'll take you through it so you can ask questions, poke holes, and make sure it feels right.
Review & Strategy
Once you give us the green light, we'll write your first sequence. You'll read it, tell us what's working and what isn't, and we'll fine-tune it together in 1 round.
Write & Refine
Get your finished sequence and recommendations for the rest of your email strategy in one clean handoff, ready for you (or whoever runs your email) to take and run with.
Handoff & Support
What they’re saying
bayley markopoulous, senior email marketing manager, klaviyo
Katie is an excellent partner. She's not only able to think strategically about overarching content and how it supports business initiatives, but she also gets into the nitty-gritty of the work. Someone who can do both helped grow our email marketing program tremendously in such a short period of time.
“Someone who thinks big and gets into the details? That’s rare.”
Joe Mccarthy, community marketing director, klaviyo
Expect to be challenged by strong guiding questions. Katie will want to know what you're truly trying to impact strategically and she'll tailor the output to deliver work that delivers results.
“It's easy to find someone who will produce content for you. It's difficult to find someone who can understand your business challenges and goals.”
mary mccoy, senior demand generation manager, klaviyo
Having seen the transformation from first to final draft—particularly from contributors whose pens were not mightier than their swords—Katie's impact was truly remarkable. There's a reason why everyone wants to work with Katie. She can make any subject, story, or angle compelling and always leaves readers wanting more.
“Katie not only has an innate talent for writing, but for editing as well.”
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