Explore our Services

Regularly starts at $2,500
First 5 Founding Clients: $1,750

Somewhere between the occasional promo and the "just checking in!" email you meant to send 3 weeks ago, there's a whole lot of trust you could be building.

We'll figure out exactly what email needs to do for your business and which sequence will make the biggest difference first. Then we'll write it so your emails keep building trust (and bookings) long after you hit send.

For when your email strategy is a handful of sends and a bunch of good intentions

The Email Copy SHOP

Services  /  Small Business  /  Email Strategy & Copywriting

Every email turns into its own little project (usually when you have 100 other things going on), and you're sick of starting fresh and wondering what to say this time.

You know email could be doing more to nurture, sell, and keep you connected with the right people, but you're not sure where to start or what matters most.

Someone joins your list, gets a quick "thanks for subscribing!" (maybe), and then... crickets.

You've built a list of people who are genuinely interested in what you do, but most of the time you're ghosting them.

The Email copy Shop might be for you if...

We'll build one A/B test into the sequence and write the alternate version so once it's live, you'll learn what actually gets your audience to open, click, and reply.

A/B Test Strategy

We'll show you how far apart each email goes, when to follow up, and how the sequence fits with everything else you send so you're not over-emailing, under-emailing, or guessing.

Cadence & Send Logic

We'll write your most important sequence from start to finish (subject lines and preview text included), then refine it with you in 1 round so it's ready to load and send.

Copy for Up to 5 Emails

Once we've chosen the sequence that matters most right now, we'll map out who it's for, the job each email has to do, and what people need to believe along the way to feel ready to work with you.

Smart Sequence Strategy

Welcome series? Nurture? Inquiry follow-up? We'll figure out which sequences your business actually needs, which one to build first, and what can wait.

Your Email Roadmap

We'll trace how people find you, join your list, hear from you, and eventually become clients so we can spot exactly where email could be pulling a lot more weight.


List, Emails & Journey Review 

What’s Included

Need us to write more than 5 emails?
Add them on, now or later.

How We’ll Create your email strategy & copy

Fill out our onboarding guide, share your current emails, automations, and any offers or pages they point to, then hop on a kickoff call where we talk through your business and what you want email to do for it.

Onboarding & Kickoff

We'll dig into what you've shared and how people go from curious to clients, then build your email strategy and walk you through it so you can ask questions and poke holes before we write a word.

Review & Strategy

Once you give us the green light, we'll write the sequence. You'll read it, tell us what's working and what isn't, and we'll fine-tune it together.

Write & Refine

Get your finished sequence and recommendations for the rest of your email strategy in one clean handoff, ready for you (or whoever runs your email) to take and run with.

Handoff & Support

Most projects take ~2–3 weeks from research to final handoff

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What they’re saying

bayley markopoulos, senior email marketing manager, klaviyo

Katie is an excellent partner. She's not only able to think strategically about overarching content and how it supports business initiatives, but she also gets into the nitty-gritty of the work. Someone who can do both helped grow our email marketing program tremendously in such a short period of time. 


“Someone who thinks big and gets into the details? That’s rare.”

Joe Mccarthy, community marketing director, klaviyo

Expect to be challenged by strong guiding questions. Katie will want to know what you're truly trying to impact strategically and she'll tailor the output to deliver work that delivers results.

“It's easy to find someone who will produce content for you. It's difficult to find someone who can understand your business challenges and goals.”

mary mccoy, senior demand generation manager, klaviyo

Having seen the transformation from first to final draft, particularly from contributors whose pens were not mightier than their swords, Katie's impact was truly remarkable. There's a reason why everyone wants to work with Katie. She can make any subject, story, or angle compelling and always leaves readers wanting more. 

“Katie not only has an innate talent for writing, but for editing as well.”

200 % higher click rates
156 % more subscriptions
150 % more weekly attributable MRR

Let's make your emails one more reason they trust you so they reach out the moment they're ready to work with you.

Stop ghosting your list.
It's full of soon-to-be clients.

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